Told

The context

Told is a B2B SaaS survey product that embeds conversational surveys directly into client websites.

My role

End-to-end ownership — system design, frontend, backend, data modeling, infrastructure, and leading a small remote team. Also shipped all AI and MCP features.

What I built

• Full product architecture from scratch: React/TypeScript frontend, Node.js/GraphQL backend, MongoDB data layer
• Embeddable JavaScript survey widget deployed across 1,000–5,000 client websites with cross-domain integration
• Backend processing 10M+ events/month on Kubernetes with AWS S3/RDS
• LLM-powered text and voice chatbot for product feedback
• MCP tooling to expose product capabilities to AI workflows
• Onboarding flows improving activation and self-serve adoption
• Led a remote team of 2–3 developers

Tech stack

• typescript
• react
• nodedotjs
• graphql
• mongodb
• amazonwebservices
• kubernetes
• docker
• jest